MERIMEI STUDIO

Client project · Accra, Ghana · 2026

Branch
Health &
Fitness

Creative direction · Spatial concept · Brand experience

Proposed Branch reception concept with the retained logo, timber wall, reception desk and warm architectural lighting
PROPOSED CONCEPT VISUALISATION · RECEPTION

Concept direction by Merimei Studio. Renderings show proposed design direction, not completed physical work or construction documentation.

01

Project

Branch already had a strong identity. Merimei developed the spatial experience around it — extending the brand through arrival, reception, circulation and training.

The direction builds on what was already working, using material, light and layout to create a more coherent member experience.

EXISTING SPACE Original client walkthrough · Documentary source
Proposed Branch members access concept with the reception desk, lounge seating and mirrored training room
PROPOSED DIRECTION PROPOSED CONCEPT VISUALISATION · MEMBERS ACCESS

CLIENT PERSPECTIVE

“Merimei understood what Branch already stood for and built on it without trying to reinvent us. The concepts feel considered, practical and still very much like Branch.”
CLIFFORD
Owner, Branch Health & Fitness
02

Selected direction

A spatial language that builds on what Branch already had — carrying its colour, direct voice and training character through warmer materials, clearer lighting and a more considered arrival.

Proposed Branch training floor concept retaining equipment, blue and green zones and orange accents
PROPOSED CONCEPT VISUALISATION · TRAINING FLOOR
Proposed Branch class studio concept with window light, mats, warm timber and controlled lighting
PROPOSED CONCEPT VISUALISATION · CLASS STUDIO

Branch Health & Fitness
Accra, Ghana · 2026

Creative direction, spatial concept & brand experience
by Merimei Studio.

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